Saturday, May 16, 2015

Daisy Baby Today

I asked Dana, mom of three and our favorite baby boutique proprietor, where her store is now, and where she's wanting to go. This was her response:

When we first opened we had 2000 square feet of really big wonderful store. Now, post 2009, we're a little smaller. Our store is just under 1000 square feet, and we make every square foot work. Now, we're more about services, and we focus on three main things: Design, Registry, and Gift Giving. We're offering service, really customized bedding, design, every single aspect of that room. Carpet, paint, lighting, window treatments. We provide very personal service and we're there for you every step of the way.

On the floor - beyond the white crib!

Where we really want to go now is to have Daisy Baby be a hub of the baby community in Bethesda. We'd like to have talks in the store, bringing in community members to talk about things that women are facing while they're pregnant. We want to be that resource, get that Daisy Baby Moms Group going. Yes, you can give your money to Amazon or Buy Buy Baby, but when you register locally, you are giving your money back into your own community. You're getting not only a completely different level of service, you're getting a business that has a stake in the community you live in - 6 years down the road we're donating to your child's school auction. We're that place you can hold an event, where you can find other moms in the community and just a great place for networking.

I want to keep getting my hands on every product I could possibly sell and find that perfect mix for the store. One of my primary goals right now is getting that well-edited list of all the things that I think a growing family should have. Our next piece will be going online. I'm hoping in the next month and a half to open our new high-functioning website. Not to get sales in Texas, but since this is how many women shop these days, they want to do their research online and I want to be that resource for them. I want that there for the community.
A client's nursery, after going through that journey together!
Daisy Baby will always be a community store. In this new realm of bringing the cities back to being walkable, bringing small business and service oriented business and great products, we want to be competitive. We need to let people know what we really do well, being that live review, that service-oriented shop that is there for you for whatever you need for your baby.

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